Why Broad Market Exposure Is Important

The life insurance industry has gone through tremendous change in recent years. Insurance companies have changed their philosophy from trying “to be all things to all people” to focusing on niche markets where they can deliver especially competitive value and capture market share. The insurance company that will deliver the best value to you depends upon the type of product that will best meet your needs.

Insurance companies have also abandoned uniform underwriting guidelines, and risks are evaluated differently by companies. To deliver the best value to clients, an insurance producer must maintain broad market exposure to be able to access product and underwriting differences. In many situations, it is the underwriting decision that drives the placement of a policy.